Launch and scale-up for enterprise and consumer software: SaaS/PaaS, mobile apps, tech consulting & marketplaces.

We operate in global markets since 2015.

Product marketing for apps and business software

Our services

Go-to-market strategy: market research, acquisition channels, and tools.

NOTA Mole (US, 2021)
CVMira (Poland, 2021)
GetFloorPlan (US, 2022)
Encvoy (Spain, 2022)
3planesoft (Global, 2024)

Mobile apps promotion: appstore optimization & conversion rate optimizations (ASO & CRO), as well as paid user acquisition.

AdGuard VPN (2019-23)
Draewil (MENA, 2019-20)
Keto.app (Global, 2021-22)
Dragon Family (US, 2021)
Muver (US, 2022)
LifeScan app (US, 2024)

Public relations: editorial services and media relations, pitching bloggers.

AdGuard (2017-2023)
AlignedResearch (2020)
Displayforce.ai (2022)
Linked Helper (2023-24)

Product soft launch: test launches with measurable outcomes, hypothesis check, marketing.

Controlio.net (Global, 2016)
BadBoysApps (US, 2018-19)
FitForBucks (US, 2018-20)
GetFloorPlan (US, 2022+)
LifeScan app (US, 2024)

Content production: editorial and media tailored to marketing channels: email, social media, blogging-as-a-service, marketing mentorship. Specifically for developer tools, martech and edtech. Special conditions for YCombinator and Alchemist acceleration programs participants.

OptimaJet (Global, 2018-22)
Eyerene (2021)
InsightArc (2021)
CourseFactory (2023)

Content marketing: planning, production, and publishing. Sponsored and guest expert-grade articles on LinkedIn and other platforms

iSpring (Global, 2015)
Recovery Toolbox (2018-23)
FastVideo (2020-2021)

Content localization: UX copywriting and proofreading by high-tech industry experts

Turing.ai
Uploadcare
Rush Agency
Flussonic.com

Latest cases

Our team

Vitaliy Yanko
managing partner, C-level mentor
Business development and marketing in tech and education since 2001. Marketing mentor for C-levels.
Tim Vatolin
senior editor, head of analytics
Content production and business research since 2014. Head of analytics & content department.
Alexey Pisarev
senior editor, head of PR
Experienced editor working in IT/telco industry since 2006. Specialized in tech PR since 2008.
Ksenia Chirskayya
project manager, head of SMM
Business development and social media marketing management in Tech since 2021. Head of SMM.
Tatiana Tepenitsyna
project manager, content marketing
Project manager with content production & content marketing focus for the tech startups.
Brian Tarr
head of localization
US-born native editor, UX copywriter and proofreader in Tech since 2013. Voiceover artist, video tutorials editor.

Locations and contacts

ask@softwarelead.me

Tbilisi • Helsinki • Yerevan • Łuków • Sofia

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