Product marketing for apps and business software

Launch and scale-up for enterprise and consumer software: SaaS/PaaS, mobile apps, tech consulting & marketplaces.

We operate in global markets since 2015.

Our services

Go-to-market strategy: market research, acquisition channels, and tools.
NOTA Mole (US, 2021)
CVMira (Poland, 2021)
GetFloorPlan (US, 2022)
Encvoy (Spain, 2022)
3planesoft (Global, 2024)
Mobile apps promotion: appstore optimization & conversion rate optimizations (ASO & CRO), as well as paid user acquisition.
AdGuard VPN (2019-23)
Draewil (MENA, 2019-20)
Keto.app (Global, 2021-22)
Dragon Family (US, 2021)
Muver (US, 2022)
LifeScan app (US, 2024)
Public relations: editorial services and media relations, pitching bloggers.
AdGuard (2017-2023)
AlignedResearch (2020)
Displayforce.ai (2022)
Linked Helper (2023-24)
Product soft launch: test launches with measurable outcomes, hypothesis check, marketing.
Controlio.net (Global, 2016)
BadBoysApps (US, 2018-19)
FitForBucks (US, 2018-20)
GetFloorPlan (US, 2022+)
LifeScan app (US, 2024)
Content production: editorial and media tailored to marketing channels: email, social media, blogging-as-a-service, marketing mentorship. Specifically for developer tools, martech and edtech. Special conditions for YCombinator and Alchemist acceleration programs participants.
OptimaJet (Global, 2018-22)
Eyerene (2021)
InsightArc (2021)
CourseFactory (2023)

Content marketing: planning, production, and publishing. Sponsored and guest expert-grade articles on LinkedIn and other platforms
iSpring (Global, 2015)
Recovery Toolbox (2018-23)
FastVideo (2020-2021)
Content localization: UX copywriting and proofreading by high-tech industry experts

Latest cases

Our team

  • Vitaliy Yanko
    Marketing management, B2B/B2C marketing strategy, PR and sales, IT investments. Since 2003, he has brought 30+ products to the Russian Federation and the CIS.
  • Alexey Pisarev
    PR and content-promotion of technology businesses in the world and the Russian Federation, content marketing. I have brought 25+ clients to Tier1–2 media with 200+ publications since 2010.
  • Tim Vatolin
    Marketing analytics and content for IT products. Brought 5+ B2B SaaS and B2B2C marketplaces to the world. Content projects for 10+ fintechs and 10+ enterprise software.
  • Vyacheslav Dernovsky
    Investor, scout and mentor of projects. Top 40 Russian-speaking investors in 2021, Skolkovo Fast Track expert, Candidate of Technical Sciences.
  • Brian Tarr
    US-born native editor, UX copywriter and proofreader in Tech since 2013. Voiceover artist, video tutorials editor.
  • Alina Mukhamedyarova
    Marketing and IT project management since 2020. Experience in game development, web development and digital marketing with a focus on complex projects.
  • Timur Venetsianov
    Business analytics and consulting in the field of strategic marketing and PR for smart devices and OT. Since 2018, it has launched 10+ products in Russia and the CIS.
  • Ulyana Dyachenko
    Marketing strategy and design of acquisition and sales funnels for 7+ B2B SaaS clients, email and content marketing for 5+ B2C funnels from the USA to Singapore.
  • Ksenia Chirskaya
    Marketing strategy, content and PR for SMM channels. Since 2020, it has launched 12 technology products in SMM and PR in Russian-speaking countries.

Locations and contacts

Tbilisi • Helsinki • Yerevan • Łuków • Sofia
© Softwarelead, minding our business since 2015