Growth and scaling for enterprise and consumer software, SaaS/PaaS, mobile apps, gaming, and B2B2C marketplaces

Product marketing for apps and business software

Our services

Go-to-market strategy: market research, acquisition channels, and tools.

NOTA Mole (US, 2021)
CVMira (Poland, 2021)
GetFloorPlan (US, 2022)
Encvoy (Spain, 2022)

Mobile apps promotion: appstore optimization & conversion rate optimizations (ASO & CRO), as well as paid user acquisition.

AdGuard VPN (since 2019)
Draewil (ME, Kuwait, 2019)
Muver (US, 2022)
Keto.app (Global, 2021)
Dragon Family (US, 2021)

Public relations: editorial services and media relations

Product soft launch: test launches with measurable outcomes, hypothesis check

Content production: editorial and media tailored to marketing channels: email, social media, blogging

OptimaJet (Global devtools)
Eyerene (YCombinator S'21)
InsightArc (Alchemist S'21)

Content marketing: planning, production, and publishing. Sponsored and guest expert-grade articles on LinkedIn and other platforms

iSpring (Global, 2015)
Recovery Toolbox (2018)
FastVideo (2020-2021)

Content localization: UX copywriting and proofreading by high-tech industry experts

Vitaliy Yanko
managing partner
Business development and marketing in Tech and Academia since 2001
Natalia Solovyeva
partner
Business development and marketing in Tech since 2006
Tim Vatolin
head of content
Content management and business research since 2014
Brian Tarr
head of localization
US native, proofreader, voiceover artist and UX copywriter in Tech since 2013
Alexey Pisarev
PR Director
Specializing in technology PR since 2008. Experienced IT journalist working in IT and telecom industry since 2006
Tatiana Tepenitsyna
project manager
Project manager with technical background and experience in startups

Tbilisi • Paphos • Yerevan • Łuków