Softwarelead
Softwarelead
Services
Team
Contact us
Growth and scaling for enterprise and consumer software, SaaS/PaaS, mobile apps, gaming, and B2B2C marketplaces
Let's work together
Product marketing for mobile apps and business software
Our services
Go-to-market strategy
: market research, acquisition channels, and tools.
NOTA Mole
(US, 2021)
CVMira
(Poland, 2021)
GetFloorPlan
(US, 2022)
Encvoy
(Spain, 2022)
Mobile apps promotion
: appstore optimization & conversion rate optimizations (ASO & CRO), as well as paid user acquisition.
AdGuard VPN
(since 2019)
Draewil
(ME, Kuwait, 2019)
Muver
(US, 2022)
Keto.app
(Global, 2021)
Dragon Family
(US, 2021)
Public relations
: editorial services and media relations
AdGuard
(since 2017)
AlignedResearch
(2020)
Displayforce.ai
(2022)
Product soft launch
: test launches with measurable outcomes, hypothesis check
GetFloorPlan.com
(US)
BadBoysApps
(US)
FitForBucks.com
(US & LA)
Controlio.net
(Global)
Content production
: editorial and media tailored to marketing channels: email, social media, blogging
OptimaJet
(Global devtools)
Eyerene
(YCombinator S'21)
InsightArc
(Alchemist S'21)
Content marketing
: planning, production, and publishing. Sponsored and guest expert-grade articles on LinkedIn and other platforms
iSpring
(Global, 2015)
Recovery Toolbox
(2018)
FastVideo
(2020-2021)
Content localization
: UX copywriting and proofreading by high-tech industry experts
Turing.ai
Uploadcare
Rush Agency
Flussonic.com
Wikipedia consultancy
: storytelling for the notable entrepreneurs and ventures
NVIDIA
Bitfury
Runa Capital
Our team
Vitaliy Yanko
managing partner
Business development and marketing in Tech and Academia since 2001
Natalia Solovyeva
managing partner
Business development and marketing in Tech since 2006
Tim Vatolin
head of content
Content management and business research since 2014
Brian Tarr
head of localization
US native, proofreader, voiceover artist and UX copywriter in Tech since 2013
Locations and contacts
ask@softwarelead.me
Tbilisi • Paphos • Yerevan • Łuków
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Softwarelead
, minding our business since 2015