Product marketing for apps and business software

Launch and scale-up for enterprise and consumer software: SaaS/PaaS, mobile apps, tech consulting & marketplaces.
We have been operating in global markets since 2015.

Our services

Go-to-market strategy: market research, acquisition channels, and tools.
NOTA Mole (US, 2021)
CVMira (Poland, 2021)
GetFloorPlan (US, 2022)
Encvoy (Spain, 2022)
3planesoft (Global, 2024)
Mobile apps promotion: appstore optimization & conversion rate optimizations (ASO & CRO), as well as paid user acquisition.
AdGuard VPN (2019–2023)
Draewil (MENA, 20192022)
Keto.app (Global, 2021–2022)
Dragon Family (US, 2021)
Muver (US, 2022)
LifeScan app (US, 2024)
Public relations: editorial services and media relations, pitching bloggers.
AdGuard (2017-2023)
AlignedResearch (2020)
Displayforce.ai (2022)
Linked Helper (2023–2024)
Product soft launch: test launches with measurable outcomes, hypothesis check, marketing.
Controlio.net (Global, 2016)
BadBoysApps (US, 2018–2019)
FitForBucks (US, 20182020)
GetFloorPlan (US, 2022+)
LifeScan app (US, 2024)
Content production: editorial and media tailored to marketing channels: email, social media, blogging-as-a-service, marketing mentorship. Specifically for developer tools, martech and edtech. Special conditions for YCombinator and Alchemist acceleration programs participants.
OptimaJet (Global, 20182022)
Eyerene (2021)
InsightArc (2021)
CourseFactory (2023)

Content marketing: planning, production, and publishing. Sponsored and guest expert-grade articles on LinkedIn and other platforms
iSpring (Global, 2015)
Recovery Toolbox (20182023)
FastVideo (2020–2021)
Dataspike (Global, 2023–2025)
Content localization: UX copywriting and proofreading by high-tech industry experts

Latest cases

Our team

Market and competitor analysis
Promotion strategy
Budget allocation across channels
Goal setting and KPIs
Campaign performance control
Marketing strategists
Team coordination
Task assignment and review
Deadline and budget control
Client communication
Project reporting
Project managers
Keyword research
Technical site optimization
Link building
Metrics analytics
Rankings and traffic optimization
SEO specialists
Campaign setup
Google Ads, Yandex Direct, VK Ads, TG Ads
Keyword research
Ad copywriting and testing
Bid and budget management
Lowering cost per lead
PPC specialists
Social media content plan
Community and channel management
Influencer marketing and seeding
Reach and engagement analytics
SMM specialists
Website and landing page layouts
Banners and ad creatives
Social media visuals
Brand identity and presentations
Designers
Website and landing page copy
Articles and SEO texts
Ad creatives and email campaigns
Social media posts
Website content
Copywriters and
content managers
Website coding and setup
Feature development
Third-party integrations
Analytics setup
Optimization and tech support
Web developers
Contact list building and segmentation
Cold email sequences
Email infrastructure setup
Reply handling and lead handover
Outreach specialists
Inbound lead processing
Meetings and presentations
Proposal preparation
Closing deals
Sales managers

Locations and contacts

Tbilisi • Helsinki • Yerevan • Łuków • Sofia
© Softwarelead, minding our business since 2015