Outsourced marketing for apps and software products
Growth and scaling for enterprise and consumer software, SaaS/PaaS, mobile apps and gaming, B2B2C marketplaces
Our big cases
Ongoing PR support for the #1 ad blocking app according to Tom's Guide (2022).
AdGuard (Cyprus): over 250 publications in Tier-1 media since 2017.
Conversion Rate Optimization (CRO, an additional technique to ASO, AppStore Optimization) for TikTok traffic.
Dragon Family (USA): better downloads for a 2M+ kids' chore tracker.
M&A preparation and soft relaunch without interruptions in core marketing activities.
5nine Software (NJ → FL): marketing relaunch before company acquisition.
Our services
Our customers
Go-to-market strategy: research, vision, channels, and instruments
App promotion: app store & conversion rate optimizations (ASO & CRO), and paid user acquisition
Public relations: editorial services and media relations
Product soft launch: test launches with measurable outcomes, hypothesis check
Content production: editorial and media tailored to marketing channels: email, social media, blogging
Content marketing: planning, production, and publishing. Includes sponsored and guest articles of subject matter for experts and leaders at LinkedIn and other platforms
Content localization: UX copywriting and proofreading by high-tech industry experts
Wikipedia consultancy: storytelling for the notable entrepreneurs and ventures
Our team
Natalia Solovyeva
Managing Partner
Managing Partner
Business development and marketing in Tech since 2006
Vitaliy Yanko
Managing Partner
Managing Partner
Business development and marketing in Tech and Academia since 2001
Brian Tarr
Head of Localization
Head of Localization
US native, proofreader, voiceover artist and UX copywriter in Tech since 2013
Timothei Vatolin
Head of Content and Research
Head of Content and Research
Editor, writer, and media researcher since 2013
Locations and contacts
Tbilisi • Paphos • Yerevan • Łuków
© Softwarelead, minding our business since 2015