Since mid-2022, we at SoftwareLead.me have been packaging and promoting the GetFloorPlan.com project. It is a Proptech solution that quickly provides layouts and furnishings of residential apartments in 2D/3D based on sketches with the help of AI.
At that time, the service was already successful in Europe and provided 10% of new apartments on real estate sales sites.
Task: We had to enter the US market through test campaigns in Google Ads and other typical US advertising channels.
How the work went: Forecasts were positive, but there was no demand for a long time. For six months, we continued cusdev and sent test traffic, but there were no applications. At the beginning of 2023, the work finally bore fruit, and the first non-spam requests with specific commercial interests poured into the client's live chat.
Result: By spring we already had social proofs of the service's quality work from American clients, provided in winter 2022-2023 as part of our work on Go-To-Market for GFP.