Today we will tell you how to optimize a page of an app with localized graphics and increase the number of installations from paid and organic user acquisition.
We were localizing graphics for Keto.app, a mobile app that allows you to track your nutrition and stick to your chosen diet.
The team needed to work out the national (food) specific graphics to increase conversions on Google Play for a few markets like Korean, Turkish, Spanish, Russian, French, etc.
Result:
Conversion to installations increased by 10-15% for the reworked localizations. The app has been downloaded over 500,000 times.
The updated visuals can be seen in the attached illustration (here is the localized layout for Korea).
You can discuss with us the creation and customization of graphics for your app. Contact us on LinkedIn, website or with ask@softwarelead.me